Mactribe.com Interviews Jack about Next Generation Stock Photography

Daniel Robiallard of Mactribe.com interviews Jack Hollingsworth about Next Generation Stock Photography.

Next Generation Stock Photography: Part 1

Jack Hollingsworth is a top commercial image producer and Content Creation Partner. He plays a key role, both day-by-day as well as strategically for this changing era of Stock Photography. We recently spent some time with Jack to discuss the emerging picture of Stock 2.0.

MacTribe: You have spoken about the traditional Stock industry being on ‘the verge of extinction’? Can you explain that concept in some detail?

JH: Yes, thanks for asking. That has received a lot of press. My basic quote was: “The traditional Stock photography model of doing business, as we know it, is on the verge of extinction. This industry, good or bad, like it or not…is painfully making way for the new guard and a Web 2.0 world. That is moving at the speed of light. The industry is broken. Few would disagree. It doesn’t need a tune-up. It needs a major overhaul. A complete rebuild. From the ground up. From top to bottom. Every screw, nut and bolt. From how an agency is staffed, to how it talks with customers. And everything in between.

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